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Marketing for special and academic libraries : a planning and best practices sourcebook
- 자료유형
- 전자책
- n936257021
- ISBN
- 9781442262713 (electronic)
- ISBN
- 1442262710 (electronic)
- ISBN
- 9781442262690 (hardback)
- 미국회청구기호
- Z716.3
- DDC
- 025.1/977-23
- 소장사항
-
MAIN
- 서명/저자
- Marketing for special and academic libraries : a planning and best practices sourcebook / Patricia Higginbottom and Valerie Gordon
- 형태사항
- 1 online resource.
- 총서명
- Medical Library Association books
- 서지주기
- Includes bibliographical references and index.
- 내용주기
- 완전내용Strategic planning -- The marketing plan -- Marketing plan components -- Implementation -- Evaluation -- Brands and campaigns -- Digital publications -- Social media -- Personal interactions and events -- Visual and print marketing materials.
- 일반주제명
- Academic libraries Marketing
- 일반주제명
- Special libraries Marketing
- 기타저자
- Gordon, Valerie S.
- 기타형태저록
- Print versionGordon, Valerie S. Marketing for special and academic libraries. Lanham : Rowman & Littlefield, [2016] 9781442262690 (DLC) 2015045834 (OCoLC)926821522
- 통일총서명
- Medical Library Association books.
- 전자적 위치 및 접속
- 링크정보보기
- Control Number
- yscl:139277
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