자료유형  

 단행본

 

190624081408

ISBN  

9781409401490 : \36240

KDC  

326.371-4

청구기호  

326.371 S536a

저자명  

Shaw, Stephen , 1950-

서명/저자  

Airline marketing and management / by Stephen Shaw

판사항  

7th ed.

발행사항  

Burlington, VT : Ashgate, 2011

형태사항  

xi, 364 p : ill. ; 24 cm

서지주기  

Includes index

키워드  

Airline marketing management 항공관광

가격  

\36,240

Control Number  

yscl:152303

책소개  

Suitable for students of marketing and its application to airline industry, and for those with a professional interest in the area, this book examines an exceptionally turbulent period for the industry. It features material on changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy.